Treatment/mood board

Celebrating 20 Years of the CBBC Channel - CBBC in 5 Minutes! - CBBC - BBC

 I understand that the campaign should include either 1 x 60 second feature ident or 2 x 30 second idents. I will be doing 2 x 30 seconds ident as i can fit my ideas into 2. I should make sure it has a clear personality that reflects the channel, its content and its audience. Prior to the production I will need to research and understand the purpose of a range of audio visual promos not just idents. I need to make sure of legal and ethical issues. My target audience is 6-17 year olds. This means I would want children and teenagers to watch. My purpose of the ident is to make CBBC like how it used to be. It has died down over the years as new things have been introduced and so its been forgotten about. My aim is to make it popular again The medium ill be working in is mainly BBC ONE. Some ideas I have are to link the idents to different festivals e.g. Christmas, Easter etc. Halloween is one of my ideas. For the ident it can start of in a spooky house with different scary animations. Then there will be a door that falls down and you can see animations of CBBC spelled out. During the ident it will be dark with candles going around the screen. I will have animation in mine with little characters coming and moving around. The characters will be wearing Halloween costumes and there will be spooky music being played.

 

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History of idents P1

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  The BBC Television service first took place in November 1936. The producers and managers were so overwhelmed with the creative possibilities of the medium. 10 months later is when the thought of an on screen identity emerged. The first piece for the identity was The Tuning Symbol. It was merely a circle and a line followed by the words 'BBC Television Service'.  This is what the observer said about the tuning signal picture: " The new tuning signal picture, which was brought into use last week, looks as if a BBC artist had tried to outdo the most modern of the moderns. Actually its grouping of cubes and circles is designed to allow the picture in the receiver to be correctly proportioned. It is transmitted for five minutes before each programme". - 26 September 1937. The Television Symbol- The story of Abram Games batwings logo Pre-television branding wasn't huge back then, when TV did come to the UK there wasn't much to inspire future TV graphic designers.
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