Initial research into audio visual products LO2 - P2

 ITV stands for Independent Television. There are many shows on ITV including classic coronation street, Emmerdale, Man about the house etc. ITVs target audience is older people as they show a lot of classics like coronation street. It is a British free-to-air television channel owned and operated by ITV plc. As you can see above, the logo hasn't got bright colours. It looks more for adults as its dull and simple. The current ident is colourful and bright, completely the opposite to the logo.




The purpose is to attract as their current logo is very plain. So by using a colourful ident it looks more appealing.



CBBC stands for children's BBC. It is a British free-to-air children's television channel owned and operated by the BBC. The content is for children and teenagers aged 6 to 17. The colours of the logo are bold and they stand out. This makes it more attractive. The programmes that are showed are shaun the sheep, charlie and lola etc. 


The current ident for CBBC is showing each letter with different animations.

History of CBBC and its ident

CBBC was first developed in 1985 as an educational block in UK by the BBC. It was launched in 2002 alongside its sister channel, CBeebies which is an under 8 channel. 

The ident over the years has always had a fun animation to it to mirror their target audience.

Above are 32 years worth of logos. As you can see over the years the logos improved. The colours became more bright and attractive. This is because they want more audience so they have to put time and effort into the logo for it to stand out.  The first logo shown is dull then the rest. This could be because they didn't focus on the logo as much as the other things involved e.g. the shows being shown etc. The newest logo is completely different from the one before. This could be because they wanted a fresh new logo to change it up.



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History of idents P1

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  The BBC Television service first took place in November 1936. The producers and managers were so overwhelmed with the creative possibilities of the medium. 10 months later is when the thought of an on screen identity emerged. The first piece for the identity was The Tuning Symbol. It was merely a circle and a line followed by the words 'BBC Television Service'.  This is what the observer said about the tuning signal picture: " The new tuning signal picture, which was brought into use last week, looks as if a BBC artist had tried to outdo the most modern of the moderns. Actually its grouping of cubes and circles is designed to allow the picture in the receiver to be correctly proportioned. It is transmitted for five minutes before each programme". - 26 September 1937. The Television Symbol- The story of Abram Games batwings logo Pre-television branding wasn't huge back then, when TV did come to the UK there wasn't much to inspire future TV graphic designers.
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