Treatment/mood board
I understand that the campaign should include either 1 x 60 second feature ident or 2 x 30 second idents. I will be doing 2 x 30 seconds ident as i can fit my ideas into 2. I should make sure it has a clear personality that reflects the channel, its content and its audience. Prior to the production I will need to research and understand the purpose of a range of audio visual promos not just idents. I need to make sure of legal and ethical issues. My target audience is 6-17 year olds. This means I would want children and teenagers to watch. My purpose of the ident is to make CBBC like how it used to be. It has died down over the years as new things have been introduced and so its been forgotten about. My aim is to make it popular again The medium ill be working in is mainly BBC ONE. Some ideas I have are to link the idents to different festivals e.g. Christmas, Easter etc. Halloween is one of my ideas. For the ident it can start of in a spooky house with different scary animations. The
